Ο Καθηγητής κος Γεώργιος Αυλωνίτης, Πρόεδρος της Ελληνικής Ακαδημίας Μάρκετινγκ και Visiting Professor του Strathclyde University απαντά στις ερωτήσεις του Look4Studies.com για τις προοπτικές του Marketing στην Ελλάδα, καθώς και για το νέο μεταπτυχιακό πρόγραμμα MSc in Marketing του University of Strathclyde που θα λειτουργήσει στην Ελλάδα από το IMS College το Σεπτέμβριο του 2017.
Αξιότιμε κύριε καθηγητά, πρόσφατα αναλάβατε επισκέπτης καθηγητής στο Πανεπιστήμιο του Strathclyde, από το οποίο ξεκινήσατε την ακαδημαϊκή σας καριέρα. Πώς αισθάνεστε γι’ αυτό;
Πράγματι, ξεκίνησα την πανεπιστημιακή μου καριέρα από το Πανεπιστήμιο του Strathclyde, όπου ολοκλήρωσα και τη διδακτορική μου διατριβή. Είναι ενδιαφέρον ότι έτσι κλείνει ένας κύκλος, έχοντας μεσολαβήσει και η πανεπιστημιακή μου καριέρα στο Οικονομικό Πανεπιστήμιο Αθηνών, για την οποία αισθάνομαι πολύ υπερήφανος. Υπηρέτησα πιστά το ΟΠΑ για περισσότερα από 30 χρόνια και πιστεύω ότι έβαλα και εγώ ένα λιθαράκι στην πολύ επιτυχημένη μετεξέλιξη της ΑΣΟΕΕ σε Οικονομικό Πανεπιστήμιο Αθηνών. Βέβαια, εξακολουθώ να υπηρετώ στο ΟΠΑ, συνεχίζοντας την έρευνά μου και επιβλέποντας και δύο υποψήφιους διδάκτορες.
Είμαι πολύ ευχαριστημένος που συνέδεσα και συνδέω την πανεπιστημιακή μου καριέρα με δύο από τα καλύτερα πανεπιστήμια στην Ευρώπη, σύμφωνα με διεθνείς κατατάξεις. Ειδικότερα, το Πανεπιστήμιο του Strathclyde με τις τρεις πιστοποιήσεις AMBA, EQUIS και AACSB ανήκει σε μια πολύ μικρή ομάδα 77 πανεπιστημίων σε όλο τον κόσμο που έχουν αυτήν την τριπλή πιστοποίηση και αναγνώριση, και βέβαια είναι το μοναδικό τριπλά αναγνωρισμένο πανεπιστήμιο στην Ελλάδα.
The Strategic Consulting In Practice 2017 (part of the Strathclyde MBA) took place with great success on a three day workshop (6-8/5/2017) at the University of Strathclyde Greek Center premises.
For this year the ‘client’ was Media Strom SA. Founded in 1967 it is one of the oldest, most prominent and dynamic companies in the Greek market, manufacturing sleep products and improving the life quality of the people. On behalf of the Strathclyde Business School, Dr. Peter Flett, Senior Teaching Fellow of the Strathclyde Business School and from Media Strom, Mr. Konstantinos Faltsetas, Chief Executive, Mr. Kostantinos Davoularis, Commercial Director, Mr. George Kalliabakos, Sales Director and Mr. Tilemachos Kritsotakis, Financial Controller participated in this workshop, where together with the Strathclyde MBA students, they had the chance to discuss extensively the case study which was about exploring opportunities of further penetration into the hotel market and achieving a significant retail market share. All parts were extremely happy from the results and once again the SCIP workshop is proved to be a very strong asset for the Strathclyde MBA. View more in our Facebook page!
With enormous success it was performed the celebration of the 20th anniversary of The Strathclyde Executive MBA in Greece, organised by the Greek branch of the University of Strathclyde.
This year marks a hallmark for the University of Strathclyde Business School, since it celebrates its 50th anniversary of the Executive MBA delivery as well as its 20th anniversary in Greece (one of the 8 international centres of Strathclyde around the world). In this event, distinguished personalities of the academic, political and business communities delivered speeches during the reception held on Friday, December 9th, 2016 at AIGLI in ZAPOION Megaron.
Strathclyde Business School has been named the UK’s Business School of the Year by the Times Higher Education (THE) for its outstanding overall performance and its innovative and entrepreneurial outlook.
The prestigious award was presented at the higher education awards in London which recognise universities that have demonstrated exceptional performance against specific indicators, including innovation, teaching, research and student experience. Judges also assess the strength of partnerships with the business community, and the positive impact of these links.
The Strategic Consulting In Practice 2016 (part of the Strathclyde MBA) took place with great success on a three day workshop (14-16/5/2016) at the IMS premises. For this year the ‘client’ was Petsiavas SA. Founded in 1920 is one of the oldest, most prominent and dynamic pharmaceutical companies in the Greek market. On behalf of the Strathclyde Business School, Dr. Ron Brandfield Lecturer of the Strathclyde Business School and from Petsiavas SA, Rodolfos Anastasopoulos, Deputy General Manager, Manolis Mavros, Sales Director Health Care Division and Amalia Barka, Product Manager participated in this workshop where, together with the Strathclyde MBA students, had the chance to discuss extensively the case study which was about exploring opportunities of launching different OTC (Over the Counter) categories in EU, under same umbrella brand. All parts were extremely happy from the results and once again the SCIP workshop is proved to be a very strong asset for the Strathclyde MBA. View more in our Facebook page!
The University of Strathclyde’s full time MBA programme has risen 17 places in the Financial Times Global MBA Rankings 2016.
The programme, run by the Strathclyde Business School, has enhanced its position in the rankings, moving up the top 100 global programmes to 63.
This position continues to see Strathclyde in the top 10 of UK programmes which made it into the ranking.
Despite ever increasing competition from schools in the US, Asia, Australia, Canada and across Europe, Strathclyde’s MBA was ranked 7th in the world in the best value for money category.
The Strategic Consulting In Practice 2015 (part of the Strathclyde MBA) took place with great success on a three day workshop (28-30/3/2015) in the IMS premises. For this year the ‘client’ was Bio – Recycling Ltd, a company specialized in the transportation and treatment of waste, through licensed partners. Dr. K. Tomazos, Lecturer of the Strathclyde Business School, Mr. N. Hatzakis, Managing Director of Bio – Recycling Ltd and Mr. A. Sevastos, Key Account Manager of Bio – Recycling Ltd participated in the presentations of the Strathclyde MBA students in Greece and had the chance to discuss extensively the case study of the workshop and evaluate the consulting from the students. All parts were extremely happy from the results and once again the SCIP workshop is a proved to be a very strong asset for the Strathclyde MBA.
The Strathclyde Business School and Rafarm SA joined their forces in terms of executive education. Rafarm SA became the case study of SCIP (Strategic Consulting in Practice). Dr. Peter Flett, Senior Senior Teaching Fellow from the Starthclyde Business School, Mrs. Joanna Rassia, Vice President – Operations, QPPV from Rafarm SA, together with Mr. George Chalkias, R&D Director, Mr. Gus Chatzellis, R&D & Pharm. Tech. Manager and Mr. Kostas Podaras, Regulatory Affairs Manager – CMC Regulatory Affairs Department and seminar participants worked in a scenario titled “Further penetration of Rafarm into the OTC (Over The Counter) Greek market”. Participants in groups had two days to present a strategic analysis based on the above subject.