Key Skills


This class provides support for assessed classes by covering the skills associated with academic writing needed to complete the postgraduate programmes.

One of the aims common to the MSc International Marketing, MSc Marketing and MSc Tourism Marketing Management is to develop the potential of our graduates to become senior business managers who work in global markets. As such, the level of professionalism with which tasks are approached and the ability to solve complex problems logically, to work in groups and to communicate effectively are crucial.

This class aims to develop these skills and in so doing, support the work in other classes, particularly Marketing Works.