Established in 1971, the Department of Marketing has long been recognized as one of the earliest seats of excellence and leadership in the field of Marketing and is part of the triple accredited (AACSB, AMBA, EQUIS) University of Strathclyde Business School. As such you are following in the footsteps of many alumni who have graduated from our MSc Marketing Programs and who are now invaluable ambassadors of this Department in prestigious business, government and policy roles throughout the world.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
The MSc Marketing Programme is also designed for non-business graduates who want to pursue a career in this area. The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.
You’ll gain a sound knowledge of the principles of marketing. Most importantly, you’ll develop an understanding of consumer behavior in relation to individuals and organizations. We’ll also ensure that you gain the technical and personal skills necessary to pursue your future career.
The MSc Marketing programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice and marketing micro and macro environment.
The Learning and Teaching methods for the MSc Marketing vary between courses and include online updates, class discussions, role-playing exercises, case studies, directed reading tasks, guest lectures, student-led presentations, DVD/Podcast presentations, computer-based/experential learning, self-motivated reading and research and much more.
We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.
Our marketing courses are accredited by:
Because…..everything is marketing!