Programme information

Established in 1971, the Department of Marketing has long been recognized as one of the earliest seats of excellence and leadership in the field of Marketing and is part of the tripled accredited (AACSB, AMBA, EQUIS) University of Strathclyde Business School. As such you are following in the footsteps of many alumni who have graduated from our Masters Programs and who are now invaluable ambassadors of this Department in prestigious business, government and policy roles throughout the world.

The Msc Marketing Programme is designed for non-business graduates who want to pursue a career in this area.

The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.

You’ll gain a sound knowledge of the principles of marketing. Most importantly, you’ll develop an understanding of consumer behaviour in relation to individuals and organisations. We’ll also ensure that you gain the technical and personal skills necessary to pursue your future career.

The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.