Marketing Communications, bridge the gap between an organisation and its many stakeholders, provide a face and give voice to organisations. They can also help organisations build relationships and connect with their audiences and various stakeholders.

Marketing Communications are recognised for their strategic and tactical roles in developing successful organisations, including commercial, not-for-profit, small and large sized firms. Marketing Communications is an exciting, vibrant and contemporary topic and the study of marketing communications can contribute to laying the foundations for future careers in marketing.

This class will explore relevant marketing communications theories, consider the role and purpose of marketing communications, critically review constituent components of the marketing communications mix and consider how marketing communication tools are used in practice. In particular, the class will consider the need for and management of Integrated Marketing Communications (IMC) and identify those factors that impact upon the selection, implementation and evaluation of effective IMC.