Name: Dr. Michael Marck
Title/Position: Teaching Fellow - MSc Marketing

Faculty Bio

Michael Marck joined the department in October 2002 as a visiting lecturer and a PhD researcher. Prior to this he was a part time lecturer at the University of Calgary and Mount Royal College, both in Calgary, Canada. Michael published his PhD in May, 2008 which investigated loyalty within the B2B Services Market and the role of the Salesperson as a ‘boundary spanner’ and their role in building client loyalty. Dr. Marck has over twenty years of full-time work experience at the senior director level for both private and public companies which include Canada Post Corporation, Bell Canada, Rogers AT&T and Group Telecom. He is noted for his labour relations experiences and negotiation skills while employed with Canada Post. Michael was the faculty's Director of EMAC 2003, Corporate Liaison. In October 2005, Michael began a full-time Teaching Fellow at Strathclyde and was promoted to Lecturer, July 2008. He graduated from the University of Calgary with an MBA (1997) and formerly from the University of Western Ontario with a BA in Economics. Research Interests: B2B Services and Networks - focusing on the constructs to establish and maintain B2B relationships and networks. Research factors include trust, commitment, loyalty and switching behaviours. Sales Management – salesperson’s role as a boundary spanner and building trust; how B2B networks are used to increase sales activities.

Courses

Professor Course Number Course Name Instructor Room Number Days Time Credits Prerequisites
Dr. Michael Mark MT004 Brand Management & Strategy N/A N/A N/A 10.0