Prof. Alan Wilson
My research and teaching focus on services marketing, corporate branding and reputation, digital marketing, customer experience management and marketing research. Before joining the Department, I was a senior consultant within a London-based marketing consultancy practice and prior to that an Associate Director of a leading London-based marketing research agency. Whilst at Strathclyde, I have been a Vice Dean of the Strathclyde Business School and have also served as Head of the Department of Marketing during the periods 2007-2010 and 2013-2014. I am currently Director of Business & Community Engagement. I am also Director of the Executive Masters in Hospitality and Tourism Leadership programme at Strathclyde and am a Visiting Professor of Services Marketing at Ecole Hoteliere Lausanne, Switzerland. I am a Board Director and Chairman of Culture Republic (an arts marketing and audience development agency, whose aim is to improve accessibility to arts and cultural events in Scotland). I also act as a marketing and marketing research advisor and trainer for a number of Scottish and UK based organisations. I have been invited to deliver lectures and seminars throughout the world in countries such as Pakistan, Poland, Australia, Portugal, Spain, Malaysia, Singapore, Switzerland, Japan, South Africa and the USA.
|Professor||Course Number||Course Name||Instructor||Room Number||Days||Time||Credits||Prerequisites|
|Prof. Alan Wilson||MT008||Destination Marketing Management||N/A||N/A||N/A||10.0|
|Prof. Alan Wilson||MT010||International Services Management||N/A||N/A||N/A||10.0|
|Prof. Alan Wilson||MT009||Managing Tourism Resources||N/A||N/A||N/A||10.0|