Name: Prof. Alan Wilson
Title/Position: Professor - MSc Marketing

Faculty Bio

My research and teaching focus on services marketing, corporate branding and reputation, digital marketing, customer experience management and marketing research. Before joining the Department, I was a senior consultant within a London-based marketing consultancy practice and prior to that an Associate Director of a leading London-based marketing research agency. Whilst at Strathclyde, I have been a Vice Dean of the Strathclyde Business School and have also served as Head of the Department of Marketing during the periods 2007-2010 and 2013-2014. I am currently Director of Business & Community Engagement. I am also Director of the Executive Masters in Hospitality and Tourism Leadership programme at Strathclyde and am a Visiting Professor of Services Marketing at Ecole Hoteliere Lausanne, Switzerland. I am a Board Director and Chairman of Culture Republic (an arts marketing and audience development agency, whose aim is to improve accessibility to arts and cultural events in Scotland). I also act as a marketing and marketing research advisor and trainer for a number of Scottish and UK based organisations. I have been invited to deliver lectures and seminars throughout the world in countries such as Pakistan, Poland, Australia, Portugal, Spain, Malaysia, Singapore, Switzerland, Japan, South Africa and the USA.


Professor Course Number Course Name Instructor Room Number Days Time Credits Prerequisites
Prof. Alan Wilson MT008 Destination Marketing Management N/A N/A N/A 10.0
Prof. Alan Wilson MT010 International Services Management N/A N/A N/A 10.0
Prof. Alan Wilson MT009 Managing Tourism Resources N/A N/A N/A 10.0