The Strategic Consulting In Practice 2016 (part of the Strathclyde MBA) took place with great success on a three day workshop (14-16/5/2016) at the IMS premises. For this year the ‘client’ was Petsiavas SA. Founded in 1920 is one of the oldest, most prominent and dynamic pharmaceutical companies in the Greek market. On behalf of the Strathclyde Business School, Dr. Ron Brandfield Lecturer of the Strathclyde Business School and from Petsiavas SA, Rodolfos Anastasopoulos, Deputy General Manager, Manolis Mavros, Sales Director Health Care Division and Amalia Barka, Product Manager participated in this workshop where, together with the Strathclyde MBA students, had the chance to discuss extensively the case study which was about exploring opportunities of launching different OTC (Over the Counter) categories in EU, under same umbrella brand. All parts were extremely happy from the results and once again the SCIP workshop is proved to be a very strong asset for the Strathclyde MBA. View more in our Facebook page!